We design and build core services for organisations that matter - relied upon by customers and staff to move money, book appointments, renew policies, view test results...

We help our clients develop customer-centric and design-led digital strategies, and provide the engine by which they are delivered. 

We work in a modern, flexible way, with minimum viable bureaucracy - integrating beautifully useful services into the platforms they're powered by. 

And as we work, we help our clients develop their own capabilities.

Friday support us end-to-end with our digital road map, from strategy right through to delivery.

– Iain O'Neil - Digital Director, Nuffield Health

Our multidisciplinary practice is a blend of two cultures and techniques:

Service design

Strategic design for services, experiences and interfaces. Creatively-led, and user-centric.

Modern engineering

Specification by example, agile and iterative 
test-driven development - with continuous automated deployment and integration.

We’re organised into 4 disciplines:


Champions of continual insight and validation with users. Committed to deriving maximum value from products 
and services. Challenging what’s expected, understanding what’s needed, and nurturing what’s delivered.


Usually found covered in ink drawing future experiences 
on walls, knee deep in pixels, or co-creating with clients. 
A dedicated passion for the delightful, simple, elegant 
and useful. Obsessed with blending beauty with utility.


Responsive, behaviour and test driven, continuously deployed software – built, supported and maintained using transparent practices that promote performance, flexibility and security. Bleeding edge and bulletproof.

Delivery Management

A Friday-shaped blend of Agile practices – highly efficient and entirely transparent. Happiest when forming and working with cross-discipline teams to deliver complex multinational, multi-project programmes of work – and rock solid on the smaller stuff.

How can we help?

We’ve developed a set of simple, effective engagements for new clients designed to deliver high value quickly.

Target Customer Experience™

Our proprietary Target Customer Experience™ process helps you articulate a future, better, customer experience – showing how digital can improve service delivery both on and offline. It makes the complex startlingly simple.

The holy grail of target customer experience and something that a lot of organisations strive for.

- Amanda Rendle, Global Head of Marketing, HSBC

More about Target Customer Experience™

Delivery Engine

Our modern digital design and build practice provides reliable long-term and large-scale delivery support. And our Alpha Sprint process enables new clients to prototype and test new products and services in just four weeks.

We've delivered transformation at an incredible cadence, with several services launched every month.

- Iain O’Neil, Digital Director, Nuffield Health

More about Delivery Engine

Digital Maturity Assessments

Developed with 
over 50 organisations, our digital maturity framework benchmarks your digital transformation progress - helping build consensus around strategy, ambition and performance.

Friday helped broaden our thinking on how our organisation might function in the future.

- Kamini Gadhok, Chief Executive, Royal College of Speech and Language Therapists

More about Digital Maturity Assessments

A day in the life of a… Digital Strategist with Econsultancy

Friday 14 February 2018

​At the beginning of the year, Ben Davis at Econsultancy interviewed one of our Digital Strategists at Friday, Remy Brooks about his typical (or not so typical!) day at the agency.

8 tips to foster a partnership-style relationship with clients

Laura Sacchi 09 January 2018

A partnership relationship between client and agency is one that involves collaborative goal-setting over the long term, using the client’s business objectives as a framework. Client Lead at Friday – Laura Sacchi – shares her tips.